Every summer, the same dread comes to pass for managers of apartments near University of Calgary and other off-campus housing properties. They have to figure out a way to lure students to their doors and get them to sign a lease for the next school year.
Effective marketing is critical for off-campus housing complexes, but managers also need to maximize their marketing budget so they can’t always use the trial and error method of finding out what works. As such, here are some tried and true marketing strategies for off-campus housing complexes.
Team Up With Local Businesses
One of the main features of off-campus housing that students look for is proximity to amenities. This gives you an opportunity to partner with businesses that are within walking distance of your complex to display your brochures, offer discounts, or even create co-branded swag that will remind students of your accommodations whenever they use it.
One great idea is to offer students who tour your complex a coupon for a free item at a local business. This not only drives prospective students to your property but increases traffic for the business as well.
These types of partnerships also strengthen your bond within the student community, which will pay dividends in other ways throughout the year, especially once students make that connection.
Host a Giveaway
Everyone likes a contest, particularly if the prize is worth the effort to enter. Offer every student who tours your property an entry into a giveaway for a desirable prize. This might be a nice piece of furniture that looks great in your units, a gift certificate to a popular restaurant near your complex, or even a public transportation pass that will encourage them to sign with you so they can make use of it.
Whatever you choose to give away, it needs to be on brand for your complex. Since you specialize in student housing, make sure the item is something a student wants. Then, loudly advertise the giveaway on social media, with flyers in local businesses, and on student bulletin boards around campus.
Offer additional entries for mentioning your complex on social media, posting a picture of them touring your facility, and sharing the contest with others via email or text.
Have a Bring-a-Friend Event
Referrals are often your best source of new leases, so host a bring-a-friend event for current residents. If you have a pool, a summer pool party is perfect for this type of activity. If you don’t have a pool, choose one of your amenities to highlight and host it there.
For example, if you have a gorgeous courtyard, host the event there. If you have a high-tech community room, what better way to showcase your complex’s technology?
Provide food and other refreshments at the event and have plenty of representatives available to give friends tours and answer questions. Make sure to capture the friends’ contact information and interest level in joining your community by having a drawing for a prize or signing up for a later event.
Conclusion
The pressure to keep your occupancy levels high in an off-campus housing property can be massive. Use these marketing techniques to lower your stress levels and bring in more prospective renters.
![Businesses are always looking for new ways to work better, faster, and grow. One cool way they're doing this is with Robotic Process Automation (RPA). It's like having robots do the boring stuff so people can focus on more important work. This helps companies be more efficient, come up with new ideas, and grow even bigger. This article discusses the transformative capabilities of robotic process automation solutions and explores how such solutions enable businesses to achieve unprecedented levels of efficiency, agility, and scalability in their operations. Using Robotic Process Solutions for Business Success In the dynamic landscape of modern business, agility and adaptability are paramount. Companies that can swiftly respond to market changes, customer demands, and emerging trends are positioned for long-term success. However, achieving such agility requires more than just a willingness to innovate—it demands a strategic approach to optimizing operations and maximizing efficiency. Robotic Process Automation software plays a crucial role in such situations. By leveraging advanced software robotics to automate mundane, rules-based tasks, it empowers organizations to streamline workflows, enhance productivity, and drive growth like never before. From routine data entry and processing to complex decision-making processes, RPA solutions are revolutionizing the way businesses operate across industries. How Does Robotic Process Automation Work? At its core, RPA works by mimicking human actions within digital systems and applications. Using a combination of machine learning algorithms, natural language processing, and computer vision technologies, RPA software robots can replicate virtually any repetitive task that a human employee would perform manually. This includes logging into systems, reading and writing data, manipulating spreadsheets, and even interacting with customers via chatbots. [embedyt] https://www.youtube.com/watch?v=lNeCTzNRtUs[/embedyt] Features of Robotic Process Automation The versatility and adaptability of RPA solutions are among their most notable features. Unlike traditional IT automation tools, which are often limited in scope and functionality, RPA platforms can interact with various systems and applications, including Features of Robotic Process Automation (RPA) include: Regulatory Compliance Fast ROI User Interface (UI) Automation Drag-and-Drop Workflow Designer Screen Scraping Data Handling Learning Capability Debugging Seamless Integration Rich Analytical Suite Simple Bot Creation Interface Hosting and Deployment Options Multi-Tasking Software Console Role-based Security User-friendly Interface to Create Bots Seamless Scalability Benefits of Robotic Process Automation The benefits of RPA implementation are manifold and far-reaching. By automating repetitive tasks and processes, RPA enables organizations to accelerate their operations, reduce errors, and cut costs. Moreover, by freeing up employees from mundane tasks, RPA empowers them to focus on higher-value activities that drive innovation and strategic growth. 1. Speeding Up Processes with RPA Solutions A major advantage of RPA is its ability to speed up processes by automating time-consuming tasks that would otherwise require human intervention. Whether it's processing invoices, generating reports, or managing inventory, RPA solutions can perform these tasks with unmatched efficiency and accuracy, significantly reducing processing times and improving overall productivity. 2. Reducing Human Errors through RPA Implementation Human errors are costly and affect business performance. By automating routine tasks and processes, RPA helps minimize the risk of errors and inaccuracies, ensuring consistency and reliability in day-to-day operations. Whether it's in customer management, financial reporting, or regulatory compliance, these solutions provide a level of precision and accuracy that is unparalleled. 3. Enhancing Workflow Scalability with RPA Technology As businesses grow, so too do their operational needs. RPA technology offers unparalleled scalability, allowing organizations to adapt and expand their automation capabilities as needed. Whether it's scaling up to handle increased transaction volumes or integrating new systems and applications, they provide the flexibility and agility required to support business growth and innovation. 4. Improving Employee Productivity with RPA Solutions Automation of repetitive tasks through Robotic Process Automation software liberates employees to concentrate on activities that add value. This dual benefit not only boosts employee satisfaction and engagement but also elevates overall productivity and performance. With RPA efficiently managing routine tasks, employees can channel their efforts towards endeavors demanding creativity, critical thinking, and human judgment—fundamental elements for thriving in today's knowledge economy and driving business success. 5. Ensuring Accuracy and Governance with RPA In a climate marked by heightened regulatory scrutiny and evolving compliance mandates, precision and governance are paramount for businesses. RPA solutions deliver an unparalleled level of accuracy and control that surpasses manual processes, guaranteeing adherence to regulatory standards and internal policies. RPA also furnishes organizations with robust audit trails and reporting functionalities, empowering them to showcase accountability and transparency across their operations. Conclusion Robotic Process Automation in Business](https://www.biztechage.net/wp-content/uploads/2024/04/Robotic-Process-Automation-in-Business-1-120x86.jpeg "Utilizing Robotic Process Automation Solutions For Business Success 15")
